Have you ever watched the PBS TV show called Austin City Limits? This is a great example of Austin branding on a music show. It was this show that inspired the development of the Austin City Limits Music Festival. This three day festival takes place at Zilker Metropolitan Park in south Austin near Lady Bird Lake. The 10th anniversary of the festival occurred in September 2011, and the lineup of musicians was absolutely incredible. Well over 70,000 music lovers have been known to attend the ACL festival every day.

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